The opportunity
Madrid hosted 71 films and 52 series in 2025. Netflix is committing over €1 billion in Spanish productions through 2028. Yet international crews — particularly from the US and UK — consistently struggle with on-set services that don't meet Hollywood standards. Crewida is the answer.
What we deliver
Crew Care
Restaurant-quality catering, dietary-inclusive, flexible with unpredictable shoot schedules
Smart Logistics
Just-in-time supply runs, permit navigation, and real-time GPS tracking across locations
Digital Platform
Mobile ordering, AI meal recommendations, and bureaucracy navigator built on Glide MVP
Procurement Edge
Direct China sourcing network combined with priority local Spanish suppliers
Next steps
Seeking initial contracts with productions filming in Madrid in 2026–2027. Open to pilot services and partnerships. Available for meetings in Madrid from June 11, 2026.
Founder's edge
Susana Chois
Founder & CEO · Crewida · NIE: Y7296156H
20+ years leading international school operations across Madrid and Malaysia. Led LIFE International School Madrid through a critical growth phase (2019–2023). Built Oasis International School Malaysia from inception. 10+ years in entertainment (Nickelodeon pre-production, BA Drama UC Irvine). Hands-on family restaurant management. Prior Madrid resident. Fluent English, Mandarin, Cantonese; intermediate Spanish. Direct China sourcing network.
Key market figures
71
Films shot in Madrid in 2025
€1B+
Netflix committed to Spain 2025–2028
30%
Spanish tax rebate on first €1M spend
5–8
Target production contracts in Year 1
Why Crewida wins
No competitor in Madrid combines premium crew welfare, smart logistics, a digital coordination platform, and direct China sourcing procurement. Crewida occupies the white space between event caterers who don't know film sets and logistics companies that don't do catering.
Job creation & Spain commitment
8–10 local Madrid jobs created by Year 2. Registered Spanish SL from 2026. Full-time operational presence in Madrid — not a remote or absentee business. Aligned with Spain Audiovisual Hub strategy.